Our brands

ABILITY GROUP’s brands are developed around our logo and incorporate the specific meanings of colours to represent each of our specialist businesses.

The foundation of our logo is the infinity symbol which we combine with 4 arrows to form a + symbol at our core.

Our logo

 

 Infinity symbol

Infinity Symbol

Infinity comes from Latin infinitas or unbounded limit. Infinity has various meanings including perfection, unity, joining people, equilibrium/balance and being continuous (without start or end).

We strive for continuous excellence or perfection, bringing the right people together and the unlimited possibilities that result. We possess experience in balancing time and quality in equilibrium with cost.

 Arrows

Arrows

Arrows are associated with providing direction and are targeted or focused.

We tailor our services and solutions to ensure they are targeted to needs. Our abilities deliver professional services and focused recommendations.

 + symbol

+ Symbol

The + symbol means addition, positive or more and is also associated with direction.

The value we add and direction we provide to our people, partners and clients are regarded as positive.

 Our logo and what it means

Our logo & what it means

4 arrows signify the values embedded in our DNA. The colours represent each of our businesses – CONSULT, HEALTH, RECRUIT & ABILITY GROUP. The infinity and + symbols relate to unlimited potential and value by joining people, abilities, etc.

Our logos are re-coloured to create specific brands for each of our specialist businesses.

Our colours

 

 Black [ABILITY]

Black [ABILITY]

Colour of stability, strength, power and intelligence

 Blue [CONSULT]

Blue [CONSULT]

Associated with wisdom, loyalty, dependability and steadfastness. Blue has a calming effect and helps people focus on the task at hand

 Green [HEALTH]

Green [HEALTH]

The colour of growth, nature and money. A calming colour that is associated with good luck and generosity. It is the traditional colour of peace, harmony, support and natural energy

 Orange [RECRUIT]

Orange [RECRUIT]

Represents enthusiasm, fascination, happiness, creativity, determination, attraction, ambition, success, encouragement and stimulation. Orange combines energy of red and happiness of yellow. It produces an invigorating effect, stimulates mental activity and encourages socialisation

 Grey [GROUP]

Grey [GROUP]

Grey is the color of intellect, knowledge, and wisdom.  It is a color that is dignified, conservative, and carries authority. Grey symbolises our GROUP of businesses and the grey matter that keeps us connected.

 White

White

Associated with purity, cleanliness, the safety and neutrality