Our Logo

ABILITY GROUP’s brands are developed around our ABILITY GROUP logo and incorporate the specific meanings of colours to represent each of our specialist businesses.

Our logo is formed utilising the infinity symbol are the foundation to which we combine with 4 arrows to form a + (plus) symbol at our centre (core).

INFINITY SYMBOL

Infinity comes from Latin infinitas or unbounded limit. Infinity has various meanings including perfection, unity, joining people, equilibrium/balance and being continuous (without start or end).

We strive for continuous excellence or perfection, bringing the right people together and the unlimited possibilities that result. We possess experience in balancing time and quality in equilibrium with cost.

4 ARROWS

Arrows are associated with providing direction and are targeted or focused. Like the 4 arrows on a compass or the cardinal point (NOrth, South, East & West)

We tailor our services and solutions to ensure they are targeted to client or partner needs. Our abilities deliver professional services and focused recommendations.

+ (PLUS) SYMBOL

The + (Plus) symbol means addition, positive or more and is also associated with direction.

The value we add and direction we provide to our people, partners and clients are regarded as positive.

OUR LOGO'S MEANING

4 arrows signify the values embedded in our DNA. The colours represent our specialities – WORKERS COMPENSATION, HEALTH, SAFETY & ABILITY GROUP.

The infinity and + symbols relate to unlimited potential and value by joining people with our “abilities”.

Our logos are re-coloured to create specific brands for each of our specialist businesses.

TAGLINE - Making Things Happen

“Making Things Happen”

In business you need to partner with the right people. Our business is built on understanding people & our people have a track record in Making Things Happen for our clients & partners.

CURRENT LOGO

Our logo has evolved from it’s early design yet remains true to the underlying design, colours & meaning.

Our Colours

BLACK [ABILITY]

Colour of stability, strength, power and intelligence.

BLUE [CONSULT]

Associated with wisdom, loyalty, dependability and steadfastness. Blue has a calming effect and helps people focus on the task at hand.

GREEN [HEALTH]

The colour of growth, nature and money. A calming colour that is associated with good luck and generosity. It is the traditional colour of peace, harmony, support and natural energy.

ORANGE [PEOPLE & SAFETY]

Represents enthusiasm, fascination, happiness, creativity, determination, attraction, ambition, success, encouragement and stimulation. Orange combines the energy of red and the happiness of yellow. It produces an invigorating effect, stimulates mental activity and encourages socialisation.

GREY [GROUP]

Grey is the color of intellect, knowledge, and wisdom. It is a color that is dignified, conservative, and carries authority. Grey symbolises our GROUP of businesses and the grey matter that keeps us connected.